Human resources and recruiting departments, and most job candidates, are well aware that we are firmly in a seller’s market when it comes to finding and hiring high-quality talent. Primary reasons for this include record low unemployment, the need to fill a variety of digital-age jobs across all industries that did not exist a few years ago and organizations competing fiercely to make their value proposition to candidates more attractive. This emphasis on effectively engaging candidates to maximize recruiting has motivated employers to devise new ways of elevating candidate interactions and personalizing the engagement experience. Some of these new methods are proving effective, while others may yield better results only when other variables are present.
