People analytics is a specific focus in Human Capital Management (HCM) that enables organizations to have data-driven insights that optimize the impact and value of the workforce. These analytics are essential for addressing a broad scope of HCM objectives, but while reducing compliance risks and highlighting demographic trends have dominated the people analytics landscape for decades, various technology-related advances have paved the way for these data insights to become more actionable, capable of addressing strategic issues such as improving organizational agility and employee productivity.
Two of the most impactful contributions of any HR department are driving employee engagement and employee productivity, outcomes that are highly correlated of course. These contributions are meaningful because, for an organization of any appreciable size, even fairly small upticks in employee productivity translate into significant financial benefit. The math is simple: Increase revenue per employee (for example, via technologies that enhance productivity) from $150,000 to $157,500 (just 5 percent) in a workforce of 5,000 employees and you capture $37.5 million in incremental revenue. The magnitude of this business impact is several times larger than shaving even 50 percent off the HR operating budget in an equivalent-sized organization.